Gift Card

Details

Category: ACP

Published on Friday, 20 January 2012 12:02

Written by Sim

Hits: 33

Brand, issue and process your own secure electronic gift and loyalty card to replace paper gift certificates and punch card frequency programs. Completely customize a stored value card service to meet your program requirements. A full suite of reporting services will help you increase sales and manage liability. 

The fact is that Gift Cards are truly great all year. Don't just think of the year end holiday season as a time for Gift Cards. Gift Cards sell very well throughout the year for birthdays, weddings, special events, as rewards, for merchandise returns, for marketing campaigns and much more. While generic cards can get you off to a fast start, we highly recommend that you create a custom card with your brand and logo that is unique to you.

Industry Statistics:

• Almost 50 million adults purchased gift cards in the last year.
• 61% spent more than their original amount on the card at the store.
• 83% of Americans use gift cards.
• Gift cards outsell paper gift certificates 4 to 1.
• 54% of gift card users make more than one trip to the retailer to use up the card's value.
• 33% of total value is never used, or redeemed by the user.

Gift Card Highlights:

• Never give cash back again
• 30% increase in gift certificate Sales
• Average 3 month float of funds
• Online reporting
• Improve company image
• Increase your bottom line
• Eliminate fraud & theft issues
• Billboard Advertising: great return for your ad dollars

Loyalty Card Highlights:

• Increase average purchase
• Drive repeat business
• Track purchase behavior
• Capture customer profile

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